Gastronomica Roscio

The Gastronomica Roscio production complex covers an area of about 26,000 square meters in the municipality of Vidigulfo in the province of Pavia. Founded by brothers Giacomo and Angelo Roscio as an artisan workshop, the company expanded and moved to its current plant twenty years later, in 1981. Over the years, several new production departments have opened, and in 2020, the Taste of Italy fund acquired the majority share, initiating a new phase of growth.

In this climate of renewal, Paloma Architects has been tasked with proposing a contemporary image with greater recognition in the territory for the company, overseeing all phases of design, from concept design to construction management. The project involves renovating the building that houses the headquarters and representation offices, impacting the first floor of about 620 square meters, expanding the reception area on the ground floor, and updating the main facade of about 100 linear meters, with particular attention to scheduling and executing the renovation work in successive phases to ensure the operational continuity of employees, a fundamental requirement of the client.

In general, the redevelopment work will include: Ground Floor – Reception Area The intervention area, accessed from Via Madonnina, has been expanded by creating a projecting structure, extending about 3 meters beyond the facade line for the building’s full height of about 10 meters. The new structure includes an elevator shaft and a waiting area, both previously non-existent. The new resin flooring finish, combined with walls featuring a three-dimensional finish in light colors, creates a shell that emphasizes the reflection of natural light, highlighted by the “red ribbon” of the new metal parapet, an important visual element connecting to the upper floor. The chosen colors reflect the brand, its Italian identity, and natural colors that represent the authenticity of the company’s products.

First Floor For the office area, accessible from the reception, a new spatial layout is planned. This includes a Client Area, with the tasting room at its core and a dedicated show cooking space, and an operational area with executive and shared offices, as well as support areas. The work involves renovating the existing restrooms and creating a new block.

The Show Cooking–Tasting area was creatively designed to adequately host clients, allowing them to taste products in a welcoming and original setting that reflects the company’s strong character. This space can be connected to the adjacent boardroom via a foldable wall system for special events. The central circulation area in the office space was conceived as a reception area that reflects the brand’s distinctive features.

From a technical perspective, the entire floor was raised by about 15 cm above the existing floor level to facilitate the passage of systems and ensure functionality during the various construction phases. The project includes replacing all windows on the north side and installing brise-soleil on the south side to reduce solar radiation, along with applying specialized solar control films.

A new ceiling design and new lighting fixtures have enabled a complete reinterpretation of the Client reception and operational areas. The ventilation and air conditioning systems were redesigned for maximum energy efficiency, compatible with existing components. The partition walls between offices were constructed with a dry system, and glass partitions and doors were used along the corridor. The floors feature LVT in a dual light gray-red color scheme.

The interior design concept incorporates Eraclit acoustic panels to ensure maximum acoustic comfort and textured wall finishes with alternating green, white, and red colors, reflecting “Italian identity” as seen in the Roscio logo.

North Facade Along Via Madonnina, the project involved a complete redesign of the main facade. The goal was to give a strong identity to the building, which previously lacked uniformity due to different existing structures. The proposed image is decidedly contemporary and significantly enhances the company’s identity, providing greater visibility from the surrounding area.

The new projecting structure, forming the guest entrance and reception area, is built with a steel frame and dry perimeter walls, clad externally in dark anthracite gray Alucobond panels. In contrast, the facade cladding uses white Alucobond panels. A large glass window marks the entrance.

The final result of the intervention is a significant enhancement of the office building, providing an appropriate interface with the exterior.