Velasca Copenhagen

The new Velasca store in Copenhagen is located at number 12 Kronprinsensgade, just a short distance from Nyhavn, the city’s famous tourist harbor.
The store is divided into two distinct areas, separated by a lowered arch that marks the transition between the two sections. The first area is dedicated to the exhibition, where shoes and clothing are arranged in such a way as to invite visitors to explore every corner of the store. The second section, on the other hand, houses the cash register and two fitting rooms, offering an intimate and functional space for those wishing to try on items.
A distinctive feature of the store is the front wooden wall, which immediately captures attention. Characterized by two lowered arches, the wall is highlighted by a metal frame that enhances its structure.
As with all of the brand’s stores, every piece of furniture has been custom-designed.
The store’s color palette is dominated by natural tones, such as brown, beige, and gray, which harmoniously blend with touches of dark wood and metal. These carefully chosen colors help create an elegant and welcoming environment, in line with Velasca’s sophisticated brand image.