Velasca Verona

In Verona, at Corso Sant’Anastasia 39, in the heart of the city and just a short walk from Piazza delle Erbe, the new Velasca boutique designed by Paloma Architects has opened its doors.

An iconic destination for locals and tourists alike, it is envisioned as a space where visitors can experience the craftsmanship and quality of Made in Italy firsthand, as well as a welcoming place for meeting and exchange

The color palette and material effects, meticulously designed as in the other boutiques, create a dynamic and vintage-inspired environment that reflects the brand’s essence.

The store’s interior features a simple yet elegant design, with particular attention to natural materials and wood, which adds warmth and authenticity to the space. Neutral-toned walls alternate with iron and wood details, creating a refined contrast that enhances and enriches the interior. The resin flooring lends a sense of continuity and harmony to the space.