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Velasca – New York

Site

Elizabeth Street - New York

Design

2021

Area

65 sqm

Hair Bar opens in Milan, at no.4 in Turati street. This is a contemporary version of the shampoo and set in an attractive and informal surrounding, fitting with the contemporary digital world, a place where beauty and concreteness of the metropolitan, young and business oriented clients can meet.

Paloma Architects designed the concept of the salon : the space covers 60 sqm  partially on two levels with two large windows looking onto Turati street through which you can see the total internal space. The idea was to create an innovative and unique place combining concepts of elegance, contrast and fluidity.

Paloma Architects are proud to present the Italian design of the first Velasca workshop situated in New York among the shops in Elizabeth Street.

The concept of the project concentrates on wanting to tell the story of Made in Italy design and how it has been able to develop independent and variegated culture uniting the country’s craftmenship with the needs of today’s urban society.

As in our other workshops the space recalls the vintage character of the brand and, through the made to measure furnishings, the eye for detail, the chosen materials and the objects (an Olivetti typewriter, a Brionvega television, the historic Domus…) tells the story of the Italian genius for design.

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